Collect with purpose.
Ask only for information required by the experience a person is actively using. Sensitive life-history data is never a default field.
Privacy principles
Your birth data
belongs to you.
Birth date, time, and place are personal. A trustworthy product should collect less, explain more, and make leaving as easy as joining.
Explain the use.
People should know when data supports calculation, personalization, saved profiles, communication, or a future order.
Keep control visible.
A production account must support correction, export, deletion, consent changes, and clear retention choices.
Design for families carefully.
A child’s profile must be created and controlled by a parent or guardian, with age-appropriate limits and no direct child registration.
Private by default
The free preview stays in your browser session.
Birth details entered for the free profile preview are not uploaded and do not require an email. Data reaches Aster’s protected database only when you deliberately choose “Save for later” or join a product list, with a separate consent step. Those records contain the relevant email, birth details or product choice, consent version, and request time. Raw IP addresses are not kept in these records.
Site measurement
Analytics runs on public pages.
Aster uses Google Analytics 4 when a public page loads to understand page visits, general device, referral, and approximate-region information, and completed actions such as creating a preview or joining an interest list. The initial US experience does not show a separate analytics consent prompt. Advertising storage, Google Signals, ad personalization, and automatic form-interaction measurement are disabled.
We do not send birth dates, birth times, birthplaces, email addresses, saved-profile contents, or form text to Google Analytics. Aster’s administration pages are excluded. You can limit or block Analytics through your browser’s privacy settings.
Google explains how it processes Analytics information in its partner-sites privacy notice.
Your control
Access, correct, export, or remove saved data.
Submit the email used when you actively saved a profile or joined a product list. We record the request and verify ownership before acting on stored data.
Responsible use
Reflection, not professional advice.
Astrology content should support self-reflection, entertainment, and personal planning. It should not diagnose, direct medical care, replace legal or financial advice, or promise a specific outcome.
Good language preserves agency: “This may be a useful time to review your direction” — not “You should quit your job in March.”